
No, your eyes aren't deceiving you. This is a real ad for a local Wassenaar company that sells caffeinated popsicles. This is actually the milder of their posters since this fellow is at least clothed. The original one that I saw was in a Leiden bagel restaurant and featured a naked couple shown from behind with strategically placed sticks. Then later that day while walking through an indoor mall (which is rare here despite all the nasty weather we get), a TV ad caught our attention featuring a full profile of this fellow naked except for the stick on a stairclimber. If you dare to see more, the ads and the posters can be seen on their website: Vitalice From the homepage, click on the box on the bottom left that says: Click onze KICK filmpjes. On the right-hand side you can choose to see a variety of ads and the posters (there's enough English that if you're determined, you'll figure it out). Let me know what you think and if you want a popsicle when you come visit.
















