OK, maybe it’s not so enlightening, but the Heineken Experience, a quasi-museum, is a lot of fun even for non-drinkers. While the building was a brewery until 1988, it’s now visited by 350,000 visitors annually each paying $15 for 3 beers and an entertaining journey through a giant ad; you have to admire the marketing geniuses that came up with the idea. The girls especially loved the two simulators. In the first, you’re a beer bottle going on a typical journey from cleaning to filling to being shipped and then eventually opened; on the second, you’re riding on the Heineken horse carriage through the streets of Amsterdam. There’s also karaoke, trivia games and two smoke-free bars. You can see that we’re not complaining about being brainwashed. Long live Heineken.
1 comment:
As if it were possible for hashers to be brainwashed regarding beer... Looks like BM and EF had a great time on their visit. Cheese, Cooper, Bacchus and (of course!) Sugar send their best! Looking forward to seeing you in August.
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